Just a few of the brands I have worked with
What's Included
Everything a page speed audit and optimisation covers
Systematic diagnosis and fixes across every layer of your site's performance.
Core Web Vitals Optimisation
LCP, INP, and CLS - Google's page experience signals. I diagnose and fix the specific issues causing poor scores, whether it's slow server response, render-blocking resources, or layout instability.
Image Optimisation
Images are the most common cause of slow load times. I convert to modern formats (WebP, AVIF), implement responsive images, add lazy loading, and compress without visible quality loss.
Code Optimisation
Minification and compression of CSS, JavaScript, and HTML. Elimination of render-blocking resources, unused code removal, and efficient resource loading order to deliver faster first paint.
Caching & Server Configuration
Browser caching, server-side caching, and CDN configuration to serve assets faster to repeat visitors and global audiences. Proper cache headers and cache-busting strategies implemented correctly.
CDN Implementation
Content delivery network setup to serve your assets from servers geographically close to your visitors - dramatically reducing latency for users across the UK and beyond.
Performance Monitoring
Before and after measurement with Google PageSpeed Insights, Lighthouse, and real-user monitoring. Ongoing performance tracking to catch regressions before they impact your rankings.
Why Work With Me
Development expertise that goes beyond the audit.
Most SEO consultants can identify page speed issues - but can't actually fix them. My background in full-stack web development means I can implement the fixes directly, not just write a report and hand it back to you.
One-off projects from
£500 one-off
Also available as part of an ongoing SEO retainer.
FAQs
Page Speed FAQs
How does page speed affect SEO?
Page speed is a direct Google ranking factor. Since 2021, Core Web Vitals (LCP, INP, CLS) have been part of Google's Page Experience signals. Slow pages are explicitly disadvantaged in rankings. Beyond rankings, a slow website drives up bounce rates, reduces time on site, and converts fewer visitors into customers - compounding the business impact.
What are Core Web Vitals?
Core Web Vitals are Google's three key page experience metrics: Largest Contentful Paint (LCP) - how quickly the main content loads; Interaction to Next Paint (INP) - how responsive the page is to user input; and Cumulative Layout Shift (CLS) - how stable the page layout is as it loads. Google uses these to assess the quality of user experience on your pages.
My site scored poorly on PageSpeed Insights - what does that mean?
A low PageSpeed score indicates specific technical issues that are slowing your page down. The report identifies the problems, but fixing them often requires developer-level knowledge. I'll audit your scores, identify the highest-impact fixes, and implement them - typically achieving significant improvements in both scores and real-world load times.
Will improving page speed definitely improve my Google rankings?
Page speed improvements won't automatically move you from position 10 to position 1 - rankings are influenced by hundreds of factors. However, if your Core Web Vitals scores are poor (red or amber), fixing them removes a ranking disadvantage that may be holding you back. For pages where everything else is roughly equal between competitors, speed can be the deciding factor.
Do you work with WordPress, Shopify, and other platforms?
Yes. I have experience optimising page speed across all major platforms - WordPress (with any theme or page builder), Shopify, WooCommerce, and custom-built sites. Each platform has its own optimisation techniques and constraints, and I know how to get the best results from all of them.
GET IN TOUCH
Ready to grow your business with Page Speed Optimisation?
Get in touch for a free, no-obligation consultation. I'll take a look at your current situation and give you honest, practical advice on what's possible.
- Free initial consultation
- No long-term contracts
- Honest, jargon-free advice
- Results-focused strategy