My Story
SEO that's built on experience, not promises
I started out in digital marketing back in 2006, long before "SEO" was a household term. Over the years I've worked with everyone from small local tradespeople in Norfolk to national brands needing specialist ecommerce SEO - and the lesson has always been the same: sustainable growth comes from understanding your audience and giving Google a reason to trust you.
I'm based in Thetford and run an independent SEO consultant in Norfolk - no overheads, no account managers, just me working directly on your site. That means you get honest advice, faster execution, and someone who genuinely cares about your results.
I also handle website migrations — helping businesses move platforms, relaunch sites, or restructure URLs without losing the rankings they've worked hard to build.
For marketing agencies, web designers and developers, I also provide white label SEO support for ongoing campaigns and individual client projects.
Whether you need a SEO consultant in Thetford, an SEO consultant in Bury St Edmunds, or you're an online store looking to grow organic revenue, I'd love to have a no-obligation conversation about what's possible.
Every recommendation I make is tied to a business outcome - more enquiries, more sales, more growth.
You'll always know what I'm doing and why. No black-box mystery. No hiding behind jargon.
You work with me, not a team of juniors. I handle strategy, implementation, and reporting myself.
I build SEO foundations that compound over time, not short-term tactics that collapse with the next algorithm update.
What I Do
Areas of expertise
Local SEO
Dominating Google Maps and local search results for businesses across Norfolk and beyond.
Technical SEO
Core Web Vitals, site speed, crawlability, structured data - the foundations that support everything else.
Entity SEO
Building a consistent, well-defined brand entity across Google, structured data and the wider web so search engines and AI systems understand exactly who you are.
Search Everywhere Optimisation (SEvO)
Optimising your visibility beyond Google - across AI platforms, YouTube, social and the other places your customers now search.
AI Search Visibility
Future-proofing your presence across AI-driven search tools, Answer Engine Optimisation and beyond.
Ecommerce SEO
Growing organic revenue for online stores through product, category, and conversion-focused optimisation.
My SEO Software
I built Clearcrawl
After years of running technical audits, I built my own crawler. Clearcrawl runs website health checks that surface the crawlability, indexation and on-page issues holding a site back - and it's one of the tools I use on every client audit.
Common Questions
About Rob Griggs
Who is Rob Griggs?
Rob Griggs is a Norfolk-based SEO consultant based in Thetford, UK. He runs Black Crow Digital and has worked independently in SEO since 2006, helping local businesses and UK brands improve their Google rankings, attract more qualified leads, and grow online.
What does Rob Griggs specialise in?
Rob Griggs specialises in SEO, Entity SEO, Search Everywhere Optimisation (SEvO) and AI search visibility, helping businesses improve how they are discovered, understood and trusted across Google, AI search platforms and the wider web. He works directly with clients without agency overheads, providing honest, results-focused SEO consultancy.
Where is Rob Griggs based?
Rob is based in Thetford, Norfolk, UK. He serves clients across Norfolk, Suffolk, and the wider UK, working remotely with businesses nationally.
What types of businesses does Rob Griggs work with?
Rob works with a wide range of businesses including local tradespeople, professional services firms, retailers, hospitality businesses, and ecommerce stores — from small Norfolk-based businesses to national brands requiring specialist SEO expertise.
As an SEO consultant and within the agency world, Rob has worked with large national and international B2B companies, including Mansim (CFD engineering), Enbi Group (automation, insulation and printing), IEC Ltd (precision engineering), Willbox (shipping containers) and Mobile Padel Co (padel tennis courts).
He has also worked with a large number of B2C businesses, such as Golf Breaks in Spain and Golf 4U Spain (golf holidays), Health Plan (health insurance), Defined by Ellie (beauty treatments), Ward Goodman (financial services), The Cosmetic Dental Gallery and Toothcare Dental (dentistry), Scratch Sleeves (scratch mittens for children), Any Wear (personalised clothing) and many more.
How is Rob Griggs different from an SEO agency?
As an independent SEO consultant, Rob works directly on your site without agency overheads, account managers, or junior staff. You get honest advice, faster execution, and someone personally accountable for your results. Packages start from £200/month with no long-term contracts.
Ready to work together?
Book a free, no-obligation consultation and let's talk about what SEO can do for your business.
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