Just a few of the brands I have worked with
What's Included
Everything your Ecommerce SEO campaign covers
A complete, end-to-end approach built around growing your online revenue.
Product Page Optimisation
Compelling, keyword-rich product titles, descriptions, and schema markup that help Google understand your products and rank them for buyer-intent searches.
Category Page SEO
Category pages are some of the highest-value pages in any ecommerce store. I optimise them for the broader, high-volume terms that drive consistent, scalable organic traffic.
Technical SEO Audit
Large product catalogues create crawlability challenges - duplicate content, thin pages, pagination issues, and slow load times. I identify and fix the technical issues holding your store back.
Ecommerce Keyword Research
Mapping the full buying journey - from awareness queries to high-intent 'buy now' terms. I identify the keywords your target customers use at each stage and build a structured content strategy around them.
Page Speed & Core Web Vitals
Slow stores lose customers and rankings. I optimise images, reduce render-blocking resources, and improve Core Web Vitals scores - directly impacting both user experience and organic performance.
Link Building & Authority
Earning backlinks from relevant, authoritative sources to build your domain authority. A stronger domain means more of your product and category pages rank - without ongoing paid traffic spend.
Why Work With Me
Technical depth. Commercial focus. Transparent reporting.
Ecommerce SEO requires a different mindset to service-based SEO. I understand the commercial pressures of running an online store - the margins, the seasonality, and the need for every SEO decision to be justified by its impact on revenue.
With 18+ years of experience and a background in full-stack web development, I can handle the technical side of ecommerce SEO - site architecture, crawl budget, schema, and page speed - as well as the content and link-building strategies that drive long-term ranking growth.
What clients typically achieve
More sales
Organic-driven revenue growth
Higher rankings
Product & category pages
Lower CAC
Organic vs paid acquisition
Compounding
Traffic that grows month on month
Packages from
£400/month
No hidden fees. No long-term lock-in.
FAQs
Ecommerce FAQs
What is Ecommerce SEO?
Ecommerce SEO is the process of optimising an online store to rank higher in search engines for product and category-related searches. It covers everything from technical site health and product page optimisation to keyword strategy, content, and link building. The goal is to drive consistent, high-intent organic traffic that converts into sales - without paying for every click.
How is Ecommerce SEO different from regular SEO?
Ecommerce sites have unique challenges: large product catalogues that create duplicate content, complex site architecture, product pages that change frequently, and intense competition from large retailers. Ecommerce SEO requires a specialist approach - particularly around technical crawlability, product schema, category structure, and managing out-of-stock pages correctly.
Which platforms do you work with?
I work across all major ecommerce platforms - Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. Each platform has its own SEO quirks and limitations, and I know how to get the best results from all of them.
How long does Ecommerce SEO take to show results?
Technical fixes and on-page improvements often show impact within 4–8 weeks. Stronger keyword rankings and traffic growth typically build over 3–6 months. Ecommerce SEO is a long-term investment - the traffic compounds over time and, unlike paid ads, doesn't stop the moment you reduce your budget.
Can you help with a large product catalogue?
Yes. Large catalogues are one of the most common challenges in ecommerce SEO. I'll audit your site architecture, identify crawl budget issues, consolidate thin content, and put a scalable structure in place that helps Google index and rank your most important pages effectively.
Do you offer Entity SEO and AI search visibility for ecommerce stores?
Yes. Alongside ecommerce SEO, I specialise in Entity SEO, Search Everywhere Optimisation (SEvO) services and AI search visibility - implementing product and brand structured data and building the consistent entity signals that help your store be discovered, understood and trusted across Google, AI shopping assistants and the wider web.
GET IN TOUCH
Ready to grow your business with Ecommerce SEO?
Get in touch for a free, no-obligation consultation. I'll take a look at your current situation and give you honest, practical advice on what's possible.
- Free initial consultation
- No long-term contracts
- Honest, jargon-free advice
- Results-focused strategy