The Invisible Company
You rank #1. You have great products. Your prices are competitive. Your website is fast. Yet nobody talks about you.
Author
Rob Griggs
SEO Consultant · Thetford, Norfolk
I help small and local businesses across Norfolk and beyond rank higher in search, attract more customers, and grow their online presence - without the agency jargon.
18+
Years Experience
150+
Clients Helped
Norfolk
Based In
Local SEO
Specialist
Articles by Rob
Brand Is the New Backlink: The Future of SEO in the AI Era
For more than two decades, backlinks have been one of the strongest signals used by search engines to determine authority and relevance.
Thriving in the AI Search Era – Your Guide to Key Metrics, CRO, and UX
The world of search is constantly evolving, with Artificial Intelligence (AI) rapidly reshaping how users interact with…
REVEALED: Top 10 Ranking Factors In 2025
Key Insights: User engagement is crucial; focus on average engagement time, scroll depth, and session duration. EEAT sig…
Real SEO for Norfolk Small Businesses: No Jargon, Just Growth
As a small business owner here in Norfolk, you’ve likely heard of Search Engine Optimisation (SEO). I know it’s crucial…
What Is Page Speed And Why Does It Matter For SEO?
Page speed is more than a technical metric—it’s a critical factor in both search engine rankings and user satisfaction.…
Mastering EEAT: Tips To Boost SEO And Conversions
EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), is a framework used by Google to assess the qualit…
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