Back to The Crow's Nest
SEO10 June 2026By Rob Griggs

The Invisible Company

You rank #1.

You have great products.

Your prices are competitive.

Your website is fast.

Yet nobody talks about you.

Nobody recommends you.

Nobody remembers you.

In a world of AI and zero click searches, that might be your biggest SEO problem.

SEO used to be about getting found - but not any more. Increasingly, it's about being recommended.

The brands that win in the AI era won't necessarily be those with the most backlinks. They'll be the ones people know, trust and talk about.