Health Plan Spain – Case Study

The Problem

With increasing competition from both local brokers and major insurance brands, Health Plan Spain needed a sustainable way to attract and convert expats searching for private healthcare options. While their core product pages were in place, the site lacked organic reach and struggled to compete for informational search terms relevant to their audience.

Our Solution

I developed and delivered a long-term SEO and content marketing strategy focused on two key pillars: technical optimisation and consistent, high-quality blog content. We optimised key landing pages, improved site architecture, and created a content plan that answered real-world questions from the expat community looking to live and work in Spain.

The Result

Health Plan Spain now ranks for hundreds of relevant keywords and regularly receives more than 30,000 visits per month through blog content alone. Organic traffic and lead volumes grew steadily year after year, and the site has become a trusted go-to resource for expats in Spain - helping position Health Plan Spain as one of the leading providers in the market.

“Rob has done an amazing job to give us so much organic visibility. Thanks to his efforts, we are now one of the leading insurance agents in Spain and a hub for those looking to start a new life in the country.”

Sean Guy

Managing Director – Health Plan Spain