Defined. by Ellie – Case Study

The Problem

Starting from scratch with no existing online presence, Defined. by Ellie needed a website and Google Business Profile set up quickly and cost-effectively. As a new sole trader, budget was a key consideration - but the site still needed to look professional, load fast, and be easy to find for local customers searching for beauty treatments in Bury St Edmunds.

Our Solution

I designed and built a clean, fast static website and deployed it on Cloudflare Pages - meaning zero hosting costs, a global CDN, and near-instant load times out of the box. Alongside the website, I set up and optimised a Google Business Profile to give the business immediate visibility in local search and Google Maps. The site was built with SEO fundamentals in place from day one - correct page titles, meta descriptions, structured layout, and mobile-first design.

The Result

Defined. by Ellie launched with a professional online presence and a fully optimised Google Business Profile. The site loads extremely fast thanks to Cloudflare's global network, and with the GBP live and optimised, the business is well positioned to attract local customers searching for lash, brow and massage treatments in Bury St Edmunds - all at a fraction of the cost of traditional hosting.

“As a new business, I need an online presence fast so I could start attracting new customers to my beauty salon in the shortest possible time. Rob was excellent and got me up and running in just a couple of weeks! Highly recommend his services.”

Ellie

Owner – Defined. by Ellie